One of the most effective strategies for search engine optimization (SEO) involves putting high quality links on your site. Of course, everybody involved in seo is also very concerned with having other high quality sites link back to their own. There is something of value in moderation with the outbound links on your site, however. Below, you’ll find some common mistakes that webmasters make and how you can avoid making the same mistakes.
Too Many Exits
Adding reference links to your posts gives them quite a bit of credibility in the eyes of readers. In fact, you’ll likely find that many readers will simply react to the posts on your website more favorably if you have reference links included in the text or at the base of the article, even if they don’t actually check those references to verify that what you’re saying is accurate.
An important thing to keep in mind is that, in some cases, readers will want to go check out those website that you linked to about the subject matter at hand. The more ways off of your site that you provide your readers the more likely they are to stay for a shorter period. You want to be absolutely certain that you’re not overdoing it with links to references and to other sites in your posts. Put enough in your posts to lend credibility, but don’t put so many in there that you’re basically encouraging every reader to leave your site as soon as possible. One easy way to do this is to make certain that you follow the general rules for good citation practice. Link to a reference whenever you state something that isn’t specifically your own research or a commonly known fact, but don’t bother linking to an outside site every time you state something that is widely understood.
If you’ve been shopping around for WordPress templates, you may have noticed that some of them advertise the fact that they allow you to create different sidebars. This might seem like a rather superfluous feature. After all, it’s difficult enough to put together one good sidebar, why would you want to bother with multiple sidebars for your site. There’s a very good SEO reason why you would actually want to use multiple sidebars.
Along the sidebar on your homepage, you likely have links to sites that you like. This is commonly referred to as a blog roll. You may also have links to other resources on the Internet that link from certain widgets. For example, a weather widget might link to the site that provides the data that it displays.
These links don’t need to appear on every single page that you put up on your site. In fact, by having all of the outbound links on your site listed in every single sidebar on every single page, you’re basically encouraging your visitors to leave, which is exactly what you don’t want them to do.
If the theme you are using for your WordPress site allows you to configure multiple sidebars, configure them differently for the homepage and interior pages of the site. On your posts, for instance, there’s no reason for you to have a list of all of the other blogs that you advertise on your own. On a static webpage that simply provides information about you or the company for which the site has been put up, there is also no reason to have outbound links provided on the sidebar.
Give your visitors references, increase your credibility with them but do not use so many pathways off your site that you are basically encouraging every visitor to look elsewhere for information that they could get from your site.